Projects

Leashes & Litterboxes

Creative direction, brand identity, and visual design for a premium pet care company.

Caldrian David: I led the rebrand of Leashes and Litterboxes, creating a fresh brand identity with a new logo, cohesive visuals, and a refined aesthetic that conveys trust, care, and professionalism. Through thoughtful typography, color palettes, and iconography, I crafted a warm, modern, and reliable brand that reflects the company's dedication to premium pet care. While Amy Angelo designed the website, my branding work established a strong foundation for a seamless and engaging digital experience, reinforcing Leashes and Litterboxes as a trusted pet care provider.

Strong Carpentry

Creative direction, brand identity, website development, and digital design for a woodworking company.

Creating Strong Carpentry's brand identity from scratch has been an exhilarating journey of self-expression and craftsmanship, encapsulating the essence of strength and woodworking with neutral, green, and brown hues. From creative direction to the "SC" logo resembling a tree branch, this project reflects my passion, culminating in a cohesive brand spanning branding, digital design, and a user-friendly Shopify website, sharing Strong Carpentry's essence with the world.

Popmenu Rebrand 2023

Creative & art direction, marketing & advertising, brand identity, website development, digital design, and collateral for Popmenu's rebrand in 2023.

In my role as a Graphic Designer at Popmenu's Marketing division, I led the 2023 rebranding initiative in close collaboration with our talented Marketing team, crafting a cohesive visual identity, an innovative website, and a photography style guide that encapsulated the new company's image. This transformed brand exudes sophistication while maintaining a distinctive playfulness, and my contributions included bespoke iconography, compelling illustrations, and an overarching artistic direction that informed all aspects of our marketing materials.

Daily Chew

Brand & concept development, collateral design, and creative direction & styling

Daily Chew is a neighborhood, everyday cafe, for specialty coffee (serving BRASH), brekkie, brunch, lunch, pita sandwiches, bowls, rotisserie chicken, local veggies, and provisions from the team at Stop Think Chew. Daily Chew is the first quick serve concept from the team at Stop Think Chew. Their focus is always as local as possible, with an emphasis on foods that comfort and nourish you. Food that tastes great and is good for you.

Nonnahs Marketing

Brand identity development, logo design, visual systems, and cohesive client-focused creative solutions.

I spearheaded the development of fresh brand identities for multiple clients, including Liquid Caterers, RAD Rental and Design, CLN Agency, and Phoenix Narrative Blog, crafting cohesive visuals and distinct aesthetics that communicate each brand’s unique story and values.

Roost With A View

Creative direction, art direction, brand identity, and logo design for an exquisite vacation rental cabin in Catskills, New York.

Roost With A View offers a collection of luxurious vacation rentals in stunning locations, providing travelers with a perfect blend of comfort, style, and breathtaking views for an unforgettable getaway. As a skilled designer, I played a key role in crafting the distinctive logo and establishing the captivating brand identity for Roost With A View.

National Restaurant Association 2022 & 2023 (Popmenu)

Art direction, advertising & marketing, booth design, digital design, and collateral for Popmenu's National Restaurant Show in 2022 and 2023.

As a Graphic Designer at Popmenu, I had the privilege of shaping the company's image at the esteemed National Restaurant Association shows in 2022 and 2023. My role involved crafting booth designs, alongside a dedicated Marketing team, and producing a range of digital and print collateral materials that showcased our brand's visual identity and captivated prospective clients attending these prestigious events.

ASU Inferno Marketing

Art direction, collateral, and digital design for ASU's Inferno Marketing (2019-2020).

During my tenure as a Student Inferno/Graphic Designer at Arizona State University, I led a significant project involving the creation of diverse graphic assets to promote the university's athletic programs during the 2019-2020 season, covering football, basketball, and baseball/softball. This encompassed the development of banners, posters, digital content for social media, and more to enhance the spectator experience at home games.

Birch River Design Group

Branding, marketing collateral, UI/UX design, digital campaigns, and full-spectrum visual strategy.

In my role as Lead Graphic Designer at Birch River Design Group, I led the design and execution of end-to-end creative solutions for clients including Heads Up Health, Big Game Golf, Pinnacle Golf Vacations, IDwell, and Taylor Street. My work spanned brand identity development, marketing collateral, social media campaigns, digital ads, email campaigns, and user interface design. I developed cohesive visual systems—logos, typography, color palettes, and brand assets—that strengthened brand recognition, ensured consistency across all touchpoints, and enhanced audience engagement. By collaborating closely with clients and internal teams, I delivered high-impact designs that effectively communicated each brand’s story and translated seamlessly across both digital and print platforms, helping clients stand out in competitive markets.

BRASH Coffee

Collateral and packaging design for a coffee company.

BRASH main singular focus is on crafting the finest coffee possible. Their mission revolves around sharing their deep love and enthusiasm for coffee while fostering a close-knit community that revolves around their shared passion. The heart of their endeavor lies in forging enduring connections with the dedicated farmers they collaborate with. Their unwavering commitment lies in the meticulous sourcing, roasting, and preparation of coffee, honoring every contributor in the process, from the hardworking farmers to the dedicated roasters and skilled baristas.

Matthews Real Estate Investment Services

Publication design, marketing collateral, print production & color correction, and digital design support.

As Junior Graphic Designer at Matthews Real Estate Investment Services, I designed seasonal publications, marketing collateral, and handled print production to ensure accurate, high-quality materials.

The Inkey List

Concept design, digital design, packaging, and print for The Inkey List through my branding and packaging development class.

In my Branding and Packaging Development class, I had the exciting opportunity to choose The Inkey List for a rebranding and repackaging project. My goal was to elevate the brand to a modern and prestigious level, focusing on captivating product aesthetics, contemporary design, minimalism, and sustainable packaging. I aimed to transform The Inkey List into a standout name in the beauty and skincare industry.

Caucasus

Brand & concept development, collateral design, packaging, and creative direction & styling of canned wine.

Embarking on the creation of "Caucasus," a lively canned wine, has been a thrilling journey of self-expression and creativity. As the creative director behind every aspect of this venture, from the vibrant branding to the imaginative packaging, I've poured my heart and soul into crafting a celebration of life in every sip.

Logotypes & Marks

Logo collections for diverse businesses, capturing their essence through design.

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Song Lyrics Typography

Typography design of Lorde's song lyrics.

Lorde's unique sound and profound lyrics deeply resonate with me due to our close age proximity, inspiring my creative journey to design these posters. Through typography and visual design, I sought to harmonize her powerful words with captivating melodies, revealing the profound truths within her music.

Utopia

Creative & Art direction, brand identity, digital design, and collateral for my fictional video game (Animal Crossing New Horizons) island, Utopia.

In celebration of Video Game Day, I proudly present a captivating brand identity concept for my fictional "Animal Crossing: New Horizons" island, "Utopia." This project is the result of meticulous art direction, innovative logo design, thoughtfully crafted collateral materials, and exquisite mockup presentations, among other creative elements.

Designing for Disaster

Creative & Art direction, brand identity, digital design, and collateral for my fictional video game (Animal Crossing New Horizons) island, Utopia.

Within my environmental design coursework, I collaborated in a three-member team to create a solution addressing a global need - an emergency relief shelter tailored for natural disasters, with a focus on storm and flood scenarios. Our goal was to develop sustainable shelters for resilient communities, supporting those affected by such crises, driven by the lessons of recent major natural disasters revealing gaps in humanitarian aid, especially in shelter provision. Our iterative design process, informed by extensive research and unwavering commitment, resulted in a disaster-resistant shelter doubling as a temporary refuge. As the culmination of our semester-long effort, we produced a comprehensive book, with all graphic elements crafted by me, despite the project's division among team members.
©aldrian David
Based in New York City
©aldrian David
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Based in New York City